27 Sep AMUSING OR JUST STUPID? GIVE THE RIGHT IMPRESSION

AMUSING OR JUST STUPID? GIVE THE RIGHT IMPRESSION

Several signs warning people to expect traffic delays during a local carnival had to be changed because they contained spelling mistakes.

Sittingbourne Carnival Association said it had to announce road closures a week before the event despite the mistakes.

Pam Griggs, from the association, said the signs would be replaced or changed.

She added: “People will either think we are stupid and we can’t spell or they will have a good laugh.

“At least people are reading them.”

The signs were manufactured by a printing firm from outside the area.

Having spent many hours proof reading legal documents in a previous life I know that getting it right can be onerous and costly if a simple mistake changes the intended outcome of the document.

In this case although not a good reflection on the association or the company producing the signs the added marketing value possibly outweighs the mistakes.  After all it made the BBC news and here am I blogging it.

However, 2 out of 8 words incorrectly spelt is appalling.  Make sure your message gives the right impression.

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