MessageBase Helps New Entrepreneurs To Focus On The Future

MessageBase is helping Britain’s next generation of entrepreneurs to focus on building their businesses with the launch of a partnership with the New Entrepreneurs Foundation. Our new package will support the current cohort of future business leaders on the NEF learning and development programme. NEF (www.newentrepreneursfoundation.com)...

The Game Is Changing – Time For New Rules

Nicholas Ashford of MessageBase reports for Customer Experience Magazine on how rapid changes in consumer behaviour have demanded a total rethink of customer experience within contact centres. These fundamental shifts have been caused by two key changes – the greater propensity to use digital channels...

Helping You Ride The Productivity Roller Coaster

Office life has its ups and downs. Each office and every employee has their own natural rhythm, with individual productivity peaks and troughs throughout the day. The key is to harness the high points to get the best results. MessageBase has spent four years carrying out...

Stop Trying To Be The Best At Everything

MessageBase's Nicholas Ashford tells Business Matters magazine that Businesses need to stop trying to be the best at everything. The reality is that companies that try to excel across every attribute either fail or over-invest. Consumers only care about Access, Product, Price, Service and Emotion....

Your Customers Want To Speak To Someone, Not Listen To Pharrell.

PowWowNow, the teleconferencing organisation, recently published research to promote their On Hold music, implying that this music is both valued and can have an uplifting effect on people (http://www.powwownow.co.uk/blog/news/extent-onhold-music-effect-people). Whilst it’s perfectly true that listening to music can provide an emotional boost - as was true...

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