14 Mar Understand Your Market First!

Another Monday story. This one is about Sam, the star Cola salesman who was sent to the middle east.

Having rolled out extremely successful marketing campaigns all around the UK, Sam was sent to the middle east.

Unable to speak arabic, Sam smartly decided to produce an advertising campaign based on picture, to be sure he understood it all. Not a stupid idea, is it?

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He came up with this simple and straightforward comic strip … and to his great surprise, it all went very wrong. After investigation, Sam had to come with terms with the facts: Arabic is read from right to left, and surely this way … there are absolutely NO reasons to buy Cola! Understand your market first! Have a lovely week, MessageBase Team

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